ABUJA – What began as a hustle on the bustling streets of Umuahia and Lagos has become one of the most inspiring entrepreneurial journeys in Nigeria’s transport industry. Chukwuemeka Ituma, Chief Executive Officer of Enviable Transport Services, has shared his remarkable story of resilience, transformation, and vision—culminating in a strategic partnership with prominent businessman Obi Cubana.
Speaking on the evolution of his business, Ituma revealed that his passion for transportation dates back to his university days at Michael Okpara University of Agriculture, Umudike, where he worked as an Okada (motorcycle) rider to support his education. Driven by a desire to improve Nigeria’s transport system, he later moved to Lagos, where he continued his hustle, this time as a Keke (tricycle) operator, navigating the megacity’s challenges while nurturing a dream far bigger than his circumstances.
“I knew I was meant for more,” Ituma said. “Even while riding Keke in Lagos, I saw the gaps in the transport sector—issues of safety, reliability, affordability—and I knew something had to change.”
Fueled by determination and an entrepreneurial spirit, Ituma went on to establish Enviable Transport Services, a company committed to delivering affordable, reliable, and eco-friendly mobility solutions. Through innovation, customer-centric service, and strategic reinvestment, the company has rapidly grown into a respected name in Nigeria’s transportation landscape.
The recent partnership with Obi Cubana, founder of the Cubana Group, marks a major milestone for the company. According to Ituma, the collaboration is rooted in shared values of excellence, innovation, and community impact.
“Obi Cubana’s partnership is a testament to our shared commitment to transforming transportation in Nigeria,” Ituma stated. “Together, we are not only expanding our footprint but also creating jobs, building infrastructure, and improving lives.”
While details of the collaboration are still emerging, sources close to both parties hint at joint projects in luxury logistics, green transport solutions, and possibly urban mobility hubs.
Ituma’s story resonates far beyond the business world. It is a testament to what grit, vision, and hard work can achieve, even from the most humble beginnings. His journey—from a student riding Okada to support himself, to becoming the CEO of one of Nigeria’s fastest-growing transport companies—serves as a beacon of hope for young entrepreneurs across the country.
As Enviable Transport Services prepares for its next phase of expansion, Chukwuemeka Ituma remains committed to his founding mission: to redefine mobility in Africa, one ride at a time.